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Dealers problems in India

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Many dealers in India find themselves stuck, and many a times crushed in this super competitive  market. We all experience a certain saturation in the market we are dealing in. There is not a single product or service in my notice which is not overcrowded with suppliers.  Many a times a single product or similar product of different manufacturers is sold by various suppliers in a very small pocket of area. Suppliers foresee a high demand in that product and agree to deal in it despite the severe competition. It is true that every dealer gets his due sale as most cities accommodates all large and small businesses to a certain extent.  This saturation of suppliers gives rise to various problems. The hunger for grabbing all possible orders is inherent and thus starts the evils like price war, adulteration in product to lower the price, bribing the middlemen, evasion of tax, excessive tele marketing etc.  The principle companies have a major role to play in this in order...